Content Strategy

"Content Strategy" is a simple concept, the internet is about communications and each channel has its own parameters.  Different channels require different levels of dialog, personality, timing.  Impact Analytics will be producing a monograph on this topic in the near future.  

We are NOT the people who will come up with your message content for you. You are the greatest experts there.  We will tell you the quantity (hourly, daily, interactive, etc.), quality (e.g. personal vs. sales vs. FYI approaches) and timing of these message and provide our evaluation of which channels will be effective and how much time you will have to spend working it.

Last Updated (Friday, 23 September 2011 14:26)

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